Workbook final

spurred discussions concerning disability rights and inclusion in school parliaments right up to the municipal

parliaments and the national Parliament, where children were given the chance to question their ministers.

Social mobilization: To harness both public and political support, more than 100 partners from all sectors were

drawn into a broad coalition for social change. They include the Government of Montenegro, the European

Union, Council of Europe, OSCE, the UN family, embassies, Associations of Parents of Children with disabilities,

human rights NGOs, print and electronic media, private sector, local celebrities, as well as children with and

without disabilities, teachers and parents from all over the country. These partnerships mobilized people to

support inclusive services through donations, volunteerism, etc.

Community engagement: With UNICEF’s support, the number of schools with active school parliaments

increased and so, throughout the campaign more children with and without disabilities learned about their

rights. Some became young TV reporters about inclusion at the public service television and some presented

their proposals for making their communities more inclusive at the municipal parliaments.

Interpersonal communication: UNICEF ran national advertisements (TV, billboards, newspapers, social media,

posters in schools, health centres, etc.) stressing the humanity, dignity and potential of children with disabilities.

To add to the momentum, celebrities joined the campaign, featured in adverts and attended events, while a

UNICEF Goodwill Ambassador and famous musician at the Balkans, Rambo Amadeus, produced a song called

“It’s about ability” to attract more public support.

NNOVATION

The campaign attracted a lot of public attention due to its original and innovative approach of having children and

young people both with and without disabilities at the center of it. For the first time in Montenegro's history the

campaign gave visibility and voice to children with disabilities, who participated in the main national and international

children's and art festivals, were regularly involved in consultations and intergenerational dialogues and the campaign

activities were based on their suggestions. Young people with disabilities were the true leaders and key spokespersons

of the campaign from the beginning. They spoke at all campaign events, ahead of the Prime Minister, Ministers, the

President, Ambassadors, celebrities and other dignitaries. They were given the chance to question their ministers,

national and municipal parliamentarians about inclusive services. Some of them became young TV reporters about

inclusion at the public service television and some presented their proposals for making their communities more

inclusive at the municipal and national parliaments. As well, the campaign turned into a movement for a social change

as partners from all sectors (more than 100).

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More than 100 partners from all sectors were drawn into a broad coalition for social change.

with all the surveys, promotional materials, stories and videos from various events and

activities is available in English

At the beginning, many parents of children with disabilities were afraid of having their children speak in public

or appear on billboards, TV commercial or other campaign promotional materials. They feared greater stigma